The Magic of Marketing.
The Macallan is a wonderful whisky. No one can dispute this fact! With a rich history and heritage and fabulous new distilling facilities the Macallan quite rightly takes its place in the upper echelons of whisky society. The Macallan is James Bonds favourite dram and is often cited as the Chancellor of the Exchequers preferred refreshment during his budget speech. In addition, in crime dramas it is often a bottle of The Macallan which comes out of the bottom drawer of the ch